What Is Digital Marketing: Benefits, Jobs, Salary, Know Everything

Introduction:

In the modern age, the process of going online is unstoppable regardless of the status of a business. When it comes to the services, people do not need to exert as much effort anymore as everything can easily be found on the Internet with just a click of the button. Hence, organisations are also exploring use of digital marketing to reach out to their potential customers. This is an exceptional post if you are having questions about Digital Marketing including what it is, its utility, careers linked to it, and its pay .

This is because, in this blog, we are going to remove all the technical terms if possible while explaining what digital marketing is. Let’s dive in!

What is Digital Marketing?

Digital marketing is a type of advertising that is conducted over the web and in several social media platforms. It is the exploitation of web applications and technologies such as internet, email, media promotions, search engine results, and social media for the purpose of marketing.

Digital marketing, therefore, diverges from traditional marketing that entails using of billboards, magazines, television, or radios among others to get across marketing messages. So, there are several components constituting digital marketing, including:

Benefits of Digital Marketing:

Wider Reach:

Another major benefit of digital marketing is that it is one that connects for the worldwide market. Consumers can be accessed online irrespective of the size of the business type of business say a local business firm and an international business firm.

Cost-Effective:

The traditional marketing such as the prints, television or the bill boards are/ can also be costly. Digital marketing on the other hand presents a cheaper option of marketing particularly for an organization that may have a limited financial might. On line tools like Face book, face book Business, Google Adwords among others give the opportunity to create ads at very negligible charges.

Targeted Marketing:

Marketing through the use of the internet can be segmented according to location, age, gender, and interests apart from their behavior. This is due to the fact that it target a certain group of individuals, thus the proportions of conversions are high.

Real-Time Results:

As compared to traditional marketing, digital marketing is effective in the sense that it allows the analysis of the effectiveness of the marketing campaigns as they are being run. In this case you are able to track the performance of your ads or the post and even take necessary actions instantaneously since it does not have a span of weeks or months.

Engagement and Interaction:

To this end, through social media and email marketing, businesses can actually target the users. From comments, one is also able to reply with answers to queries, fix customer complaints or obtain feedback from the target group in order to foster trust and a long standing relationship.

Flexibility and Creativity:

One advantage of digital marketing is that the manager has a flexibility in the ways he or he can approach the market. In fact, you can as much creative as you wish when it comes to feeding your audience and even trying out different looks of your ads. Importantly, it enables A/B testing that will help identify which strategy is well suitable for the targeted people.

Currently, global digital marketing is expanding its job fields at a very high rate in different fields of specialization. Below are some of the most typical occupations in the field of digital marketing:

SEO Specialist: An SEO specialist is in charge of enhancing the websites and its content so as to improve its positions on search engine result pages (SERPs). Their primary duty is to generate visits to the website through the pertinent keyword research and optimization of web pages, as well as link building.

Social Media Manager: A social media manager is an individual tasked with the general responsibility of overseeing a brand’s page on social media sites such as face book, instagram, twitter among others. That is because they develop content, interact with the audience, and measure the effectiveness of social media marketing.

Content Writer: It is a professional whose duty is to fashion contents to be posted on various blogs, websites, social media platforms, emails, among others. This paper aims at identifying the different methods of writing good content that attracts and captures the attention of customers.

PPC Specialist: A PPC or Pay-Per-Click specialist is authorised with the responsibility of overseeing Paid advertising platforms such as Google AdWords, Facebook Advertising among others. Their use is to acquire the best ROIs for campaigns as possible.

Email Marketing Expert: Professionals involved in email marketing have the responsibility of designing or overseeing the coming up with and launching an email marketing campaign, which may be aimed at sales promotion, management of customer relations or creation of interest for a certain good and service. It makes certain that all forms of communication through email, capture and compel the attention of the audience into taking certain actions.

Digital Marketing Manager: The main responsibilities of a digital marketing manager involve oversighting of all online marketing strategies like SEO, social media, content development, and paid advertisement. They are involved in developing and executing plans on how to promote the business in order to achieve the set objectives.

Affiliate Marketing Manager: The affiliate marketing manager is the individual who handles all matters of affiliate marketing , which involves parties who market products or services on behalf of another company. This guarantees that their affiliates are directing traffic as well as leading to business sales.

Salary Expectations in Digital Marketing:

Originally, the salary that one is paid in digital marketing also depends on his or her rank, experience or level, and geographical area. Here is a kind of a wage structure of the various positions in the Indian market:

SEO Specialist:

Entry-Level: ₹2.5 – ₹4 lakh per year
Mid-Level: ₹5 – ₹8 lakh per year
Experienced: ₹10 – ₹15 lakh per year

Social Media Manager:

Entry-Level: ₹3 – ₹5 lakh per year
Mid-Level: ₹6 – ₹8 lakh per year
Experienced: ₹10 – ₹12 lakh per year

Content Writer:

Entry-Level: ₹2.5 – ₹4 lakh per year
Mid-Level: ₹4 – ₹6 lakh per year
Experienced: ₹7 – ₹10 lakh per year

PPC Specialist:

Entry-Level: ₹3 – ₹5 lakh per year
Mid-Level: ₹6 – ₹8 lakh per year
Experienced: ₹10 – ₹15 lakh per year

Email Marketing Specialist:

Entry-Level: ₹2.5 – ₹4 lakh per year
Mid-Level: ₹5 – ₹8 lakh per year
Experienced: ₹9 – ₹12 lakh per year

Digital Marketing Manager:

Entry-Level: ₹5 – ₹8 lakh per year
Mid-Level: ₹10 – ₹15 lakh per year
Experienced: ₹20 lakh+ per year

These are approximate and could be influenced by the degree of competition, industry, the company, the country and the amount of expertise that you are willing to offer. Digital marketing is considered to have very good prospects, and often, the remuneration rises with the applicant’s experience and skills.

Conclusion:

Digital marketing is a rapidly growing filed which plays also an important role in the development of the companies’ promotion. This industry is still on the rise, meaning that anyone, from a business seeking to target more consumers to someone seeking employment, has a lot to gain.

From learning about the advantages of digital marketing, job positions and about the salaries expected, you could take appropriate steps towards having a sound career and business plan.

Therefore, if you are interested in digital marketing the time has not to be waited rather it has to be leveraged and start learning. Currently, the world of digital marketing is vast, and it is open to anyone, there is a place for everyone, and here I present my wonderful opportunity.